or one in 93 million

I heard the New Zealand newscasters repeat the old line about "a billion" people watching the Super Bowl, and perhaps for the first time, thought about what that meant. I knew basically no one in New Zealand, including a good portion of the Americans, cared one way or the other and were unlikely to watch. I didn't figure most other countries were any different.
Then I found an article that spelled out the problems with this whole idea much better than I can.